SPAM

The ubiquitous canned luncheon meat icon - the #1 brand- has maintained the quality edge while CB Powell has skillfully re-positioned the brand to capitalize on emerging opportunities (healthier eating via sodium-reduced SKU, micro marketing to Asian Canadians and lovers of WOK/stir fry cooking).

Tip Sheets

Why a Canadian Management Presence?
New Products- Sharing the Gain Means Less Pain
Canada- Why Now?

Case Studies

Pioneering New Categories
Distribution Strategy for Competitive Advantage
Generating Trade Participation in Consumer Programs
Re-positioning Mature Brands for Growth
Outperforming Fierce Competitors
Optimizing Scarce Marketing Resources
Capitalizing on New Trends

Hot Links

Distribution Partners: Planning for Success:
Distributor Management Lessons from Outside (but applicable to) Packaged Goods:
Finding the Right Distributor Partner(s):
Principal and Distributor- Managing the Relationship:
Exporting to Canada- Canadian Government Resources
Why Go International?
Why Export to Canada?
Exporting during tough times