STAGG Chili

The leading share brand of canned chili in Canada, CB Powell has successfully partnered with Hormel Foods for close to 20 years. A premium quality product bolstered by timely news like microwavable bowls and the Health Check endorsement support integrated consumer/customer programs like the annual STAGG Chili Ski Watch Program.

Tip Sheets

Why a Canadian Management Presence?
New Products- Sharing the Gain Means Less Pain
Canada- Why Now?

Case Studies

Pioneering New Categories
Distribution Strategy for Competitive Advantage
Generating Trade Participation in Consumer Programs
Re-positioning Mature Brands for Growth
Outperforming Fierce Competitors
Optimizing Scarce Marketing Resources
Capitalizing on New Trends

Hot Links

Distribution Partners: Planning for Success:
Distributor Management Lessons from Outside (but applicable to) Packaged Goods:
Finding the Right Distributor Partner(s):
Principal and Distributor- Managing the Relationship:
Exporting to Canada- Canadian Government Resources
Why Go International?
Why Export to Canada?
Exporting during tough times