Tate Lyle

Partnered with CB Powell for more than 20 years, Tate & Lyle is a world-leading manufacturer of renewable food and industrial ingredients. Currently, CB Powell manages both the world famous Lyles Golden Syrup as well as Demerara Sugar. Focus and attention to distribution maintains the position of these products in the Canadian market.

Tip Sheets

Why a Canadian Management Presence?
New Products- Sharing the Gain Means Less Pain
Canada- Why Now?

Case Studies

Pioneering New Categories
Distribution Strategy for Competitive Advantage
Generating Trade Participation in Consumer Programs
Re-positioning Mature Brands for Growth
Outperforming Fierce Competitors
Optimizing Scarce Marketing Resources
Capitalizing on New Trends

Hot Links

Distribution Partners: Planning for Success:
Distributor Management Lessons from Outside (but applicable to) Packaged Goods:
Finding the Right Distributor Partner(s):
Principal and Distributor- Managing the Relationship:
Exporting to Canada- Canadian Government Resources
Why Go International?
Why Export to Canada?
Exporting during tough times