The leading share brand of canned chili in Canada, CB Powell has successfully partnered with Hormel Foods for close to 20 years. A premium quality product bolstered by timely news like microwavable bowls and the Health Check endorsement support integrated consumer/customer programs like the annual STAGG Chili Ski Watch Program.

The ubiquitous canned luncheon meat icon - the #1 brand- has maintained the quality edge while CB Powell has skillfully re-positioned the brand to capitalize on emerging opportunities (healthier eating via sodium-reduced SKU, micro marketing to Asian Canadians and lovers of WOK/stir fry cooking).

Canada’s top real pre-cooked bacon bits brand, Hormel combines an extensive all-channel distribution strategy with unique product formats (pouches AND jars) and unrivalled price/value to lead despite the category presence of both Maple Leaf and Oscar Mayer.

Canada’s leading brand of Authentic Indian Cuisine--a part of the CB Powell family for more than six years. Superior product quality, selective new product introductions, category management and consumer-directed ‘Indian 101’ programs continue to furnish a competitive edge. 

CB Powell has helped to make Blue Diamond the leading snacking almond brand in Canada, and continues to drive competitive advantage via successful injection of ‘on-trend’ new news like 100 Calorie Packs and 100% Whole Natural- all driven by the CB Powell sales and marketing team via off-shelf displays and paid-for sampling programs.

Launched by CB Powell into Canada more than 50 years ago, Canada’s (and the World’s) #1 Hot Pepper Sauce continues to grow and prosper. Aggressive pursuit of in-store cross-merchandising support, integrated with our highly visible relationship with Bob Blumer (TV’s Glutton for Punishment) and the Food Network keep Tabasco top-of-mind with consumers and customers alike.

Focusing on distribution, CB Powell has carved a solid niche for this all natural food flavour enhancer for more than 10 years.

At 184 years old, Angostura Bitters is the oldest brand in CB Powell’s portfolio. Distilled in Trinidad, the formulation of Angostura Bitters is one of the world’s remaining true trade secrets. CB Powell has successfully managed this international brand for 40 years and a focus on distribution, category management and positioning has secured this brand’s place as a staple in many Canadian households.

Another category first developed by Hormel and brought successfully to market in Canada by C.B. Powell. New Hormel Compleats are a line of hearty, high quality shelf stable ready-to-heat entrees. Compleats offer time-starved consumers a satisfying and delicious meal that is ready in only 90 seconds, and equips our trade partners to flank STAGG Chili with another profitable Hormel microwave sales opportunity.

Unique encapsulated fruit juice ingredients provide this superior line of green and herbal teas with a rich aroma and longer lasting full fruit flavour; CB Powell promotes the flavour difference via print and product sampling.

CB Powell has successfully partnered with Lounsbury Foods for more than 25 years. Superior product quality and key distribution strategies in western provinces have grown Cedarvale Horseradish into a leading brand in Canada.

Our newest Branded Partner, Reynolds Consumer Products joined the CB Powell fold in April. Together we have already trimmed SKUs, re-focused against core businesses and even launched new Reynolds Foil from 100% Recycled Aluminum. Under the stewardship of CB Powell Reynolds is poised for sustained and profitable growth.

The market-leading brand of organic black and organic Earl Grey tea, this British tea provides superior taste, with its premium tea blends. CB Powell aggressively promotes the brand’s excellent price / value market position to both the retail trade and to consumers.

Partnered with CB Powell for more than 20 years, Tate & Lyle is a world-leading manufacturer of renewable food and industrial ingredients. Currently, CB Powell manages both the world famous Lyles Golden Syrup as well as Demerara Sugar. Focus and attention to distribution maintains the position of these products in the Canadian market.

A leading British black tea brand since 1903, CB Powell successfully positions with discerning Canadian Retailers whose customers appreciate the Typhoo quality/taste difference

This award-winning brand is 140 years old and continues to carry on its long tradition of quality today. A part of the CB Powell family for more than 10 years, Underwood remains the preferred meat spread brand by many Canadians.